FWIW Rivalry Week used to be a 2 weekend event before conferences

started banning teams from having a bye week the week before Conference Championship Weekend. History is the reason Iowa and Iowa State play in September than during Rivalry Week. Historically speaking Iowa would alternate between playing either Minn or Wisky the weekend before Thanksgiving Weekend as the final game of the regular season. While those 2 schools played each other Thanksgiving Weekend. Iowa State typically finished its season playing either Mizzou or Kansas State for Rivalry Week. During the Big 8 days, it was typically Kansas State because Kansas would play Mizzou for Rivalry Week and Kansas State in October or early November. When the Big XII was formed, the opponent would rotate depending on when the Kansas-Kansas State game was scheduled.

Given that there are only so many hours in a day, the maximum consumption will still be limited for live TV. Plus, consumers may opt to watch a non-rivalry game that weekend instead of a rivalry game. For example, I may chose to watch the VT-Wake game live instead of the Michigan-Minnesota or Indiana-Illinois rivalry game. Now if you factor in replay feature, then it kind of makes the maximum consumption argument moot because a person could end up watching all the rivalry games for an entire season at some point in time.

In response to this post by Maroon Baboon

Posted: 02/23/2022 at 6:25PM

Marshall sues Conference USA to push up departure for Sun Belt -- OU_Sooner 02/23/2022 2:21PM

They are playing jmu this year. -- Truthahn 03/02/2022 10:42PM

Any insider info on what the Sooners and Longhorns may do? ** -- Millpoint 02/23/2022 3:47PM

I unfortunately have no idea what we're going to do -- OU_Sooner 02/23/2022 3:58PM

2023 seems to be reasonable -- Millpoint 02/23/2022 9:07PM

If ESPN and Fox keep same terms thru 2025 -- HOO86 02/23/2022 7:55PM

If there a consensus in Norman that the delay to expand the CFP playoff -- Maroon Baboon 02/23/2022 5:48PM

Honestly no idea -- OU_Sooner 02/23/2022 8:09PM

If Oklahoma and Texas do end up leaving early, then it could be interesting -- VTHokie2000 02/23/2022 4:36PM

That's a good question -- OU_Sooner 02/23/2022 5:04PM

What is it to gain Oklahoma State by discontinuing Bedlam? -- Maroon Baboon 02/23/2022 5:54PM

Oklahoma State could see it as being a "Pride Thang" which some would -- VTHokie2000 02/23/2022 5:55PM

Good "pride" should lead OkSt to play them and beat them. Just my opinion. -- Maroon Baboon 02/23/2022 6:08PM

FWIW Rivalry Week used to be a 2 weekend event before conferences -- VTHokie2000 02/23/2022 6:25PM

Yeah, Big Ten used to end the weekend before Thanksgiving. ** -- reestuart 02/24/2022 1:26PM

I would have no objections if the conferences decided to go back to that -- VTHokie2000 02/24/2022 1:31PM

That would make sense. Although I you look at Arkansas's football schedule -- VTHokie2000 02/23/2022 5:28PM

Not surprising. Let the fun begin. :-) ** -- VTHokie2000 02/23/2022 2:43PM

FWIW Rivalry Week used to be a 2 weekend event before conferences

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