Having a rival like L'ville for UK is a good thing in the new landscape. The old arguments don't matter as much anymore. Now that it looks like the playoff will be expanded, it's not as important to be undefeated. So big games, rivalry games, and other made for tv events will drive the new tv dollars.

Money will make the decisions here. Academics, cultural fit, etc. are out the window now that we have payment of players, wide spread legalized sports gambling, and new media models with streaming as a huge component.