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Conference Realignment Board

daveinop

Joined: 04/10/2003 Posts: 8165
Likes: 518

What's this?

NCAA owns the game, Schools own their brand, Athletes own their image


This simply allows an athlete to market or be reimbursed for the part they own. Any kind of endorsement within the context of the sport being played and/or the school they play for, also requires those other entities to get a share.

This law and others being proposed are pushing the NCAA and schools to create a framework ,i.e., a revenue sharing format, for the athlete to get an appropriate share. For example, if TOTS wants three members of the women's lacrosse team to do a commercial, they go to VT's athlete promotions dept and contracts for the athletes to do the Ad. Everyone then gets their cutand the athletes get a 1099 from VT for their taxes.

There isn't the end of the world and it disincentivizes cheating. There is no need to go under the table to get money to an athlete and it brings fed/state tax auditing more into play. Tax evasion carries a much more significant penalty than anything the NCAA does.
[Post edited by daveinop at 10/03/2019 1:43PM]

(In response to this post by Old Line Hokie)

Posted: 10/03/2019 at 1:43PM


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Current Thread:
 
  California will allow college athletes to profit from endorsements -- goldendomer 09/30/2019 3:47PM
  This reminds me of the hype over selling weed -- surroundedbyhokies 10/02/2019 8:09PM
  The universities are only involved in that -- Pylons 10/03/2019 08:30AM
  If the athletes give 50% of what they make off of.... -- Old Line Hokie 10/02/2019 1:19PM
  Their all trying to get the NCAA to do their job. NC Congressman is -- Stech 10/02/2019 12:09PM
  Hope the IRS does it's job too and ends the charade. -- marcbvtgm 10/02/2019 1:18PM
  Some of what the athletes already get is already taxable -- Pylons 10/03/2019 08:27AM
  Tuition/fees/books...plus free training facilities, coaching, tutoring, etc -- marcbvtgm 10/03/2019 2:07PM
  Not hard for me to make the argument at all -- Pylons 10/03/2019 4:35PM
  If some are pro, is athletic foundation solely a charitable activity? -- marcbvtgm 10/04/2019 09:50AM
  It can be, yes -- Pylons 10/04/2019 10:08AM
  The schools won’t be paying them, with these rule/legislation changes so -- Stech 10/02/2019 6:29PM
  You mean the schools are so slow to change the rules ** -- VTHokie2000 10/02/2019 12:49PM
  The NCAA has to change the rules, not schools. ** -- Stech 10/02/2019 6:27PM
  We may be saying the same thing just in a different way -- VTHokie2000 10/03/2019 3:07PM
  The NCAA *is* the schools -- Pylons 10/03/2019 08:20AM
  The rules are worked on and submitted by sub-committees and then voted on -- Stech 10/03/2019 12:32PM
  I don't doubt it's slow, I just think it's misguided to -- Pylons 10/03/2019 12:43PM
  It's slow, very slow because of the schools. ** -- Stech 10/03/2019 12:45PM
  Right...thus my original response to you ** -- Pylons 10/03/2019 12:47PM
  Gotcha ** -- Stech 10/03/2019 12:51PM
  The NCAA has no legislative authority though -- VTHokie2000 10/02/2019 10:24PM
  Actually they do in certain situations (LINK) -- Stech 10/03/2019 12:37PM
  If you are referring to the following: -- VTHokie2000 10/03/2019 2:53PM
  See link -- RTFC 10/02/2019 01:00AM
  Watch out for San Jose State! National football champs in 2025! ** -- Old Line Hokie 09/30/2019 7:41PM
  Maybe in the California Penal League because the NCAA -- VTHokie2000 10/02/2019 12:51PM

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