GM Begins Production of Its Tesla Killer
Company executives made the remarks during a press conference marking the beginning of production of its "Tesla killer," a new luxury, all-electric Cadillac dubbed the Lyriq, that sold out in 10 minutes when GM opened reservations for it on Sept. 18.
The company also said Monday that it had moved up production by nine months of the Lyriq because the share of the market that is comprised of luxury electric vehicle will jump from 13% to 36% by 2025.
GM added that it will offer an additional 240,000 reservations to “hand raisers,” or people interested in buying the luxury EV, on May 19.
Publicizing the launch of the whole line was also a sleeker, much more hip GM than what auto watchers have been used to, perhaps in a bid to win over Tesla's famous design snob fan base.
|
Link: GM Begins Production of Its Tesla Killer
Posted: 03/22/2022 at 2:10PM