SEC is a client of this company (NAVIGATE)
It will not surprise me if payouts exceed $100 million by 2029. But I will be surprised if The SEC is able to surpass The B1G. They indicate a movement in SEC revenue from "high 50's" to "high 90's" over two years. Texas and Oklahoma ain't gonna do that. ESPN already has content from all the P5 conferences and two G5's. Where are they putting all these games? Are they willing to walk away from some of these contracts as they expire? I don't think their advertising sales people will allow them to give up on the B1G, and that's expensive content.
The ACC forecast might be the only one they got right; fixed income with a little bump from expanded playoffs. The Big XII will not likely continue to draw a P5 paycheck regardless of their "Autonomous" designation. The PAC 12 is just a crap-shoot. Nothing would surprise me there including massive defections to The B1G or SEC.
If The SEC fails to achieve the growth projected by this report, particularly in that 2024 - 2026 window, they will experience the same suffocation as the ACC, living with a long-duration ESPN contract (2032.) Meanwhile the B1G makes hay with short-term deals.
If ESPN made promises to The SEC based on playoff expansion, those promises will vaporize. ESPN may participate in the new playoff scheme, but they won't own it anymore.
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In response to this post by Old Line Hokie)
Posted: 03/15/2022 at 5:08PM