Formula 1 is one of the oldest and most storied racing organizations in the world, which hasn’t meant much in the United States over the years. But buoyed by surging ratings and a hit Netflix documentary, “Drive to Survive,” F1 is more popular than ever stateside. Last week, organizers announced plans to hold a race in Las Vegas in 2023, the first time the series has raced there since 1981-82. The race on the Strip joins Miami and the now-nearly decade-old race in Austin, making the U.S. the only nation with three F1 races next year.

It’s been a slow burn, as F1 generally is a favorite of car enthusiasts but falls somewhere below NASCAR and IndyCar in sentiment among the general public. That appears to be changing. The first two races of the season scored the highest number of viewers on ESPN for any F1 race on cable since 1995, led by the Saudi Arabian Grand Prix’s average viewership of 1.445 million.