I understand that......
it is about earnings, however, on field performance is absolutely relevant because very few turn in to watch a dog. ND may be the only true exception to this as there is probably a portion of their audience that turns in hoping to watch them lose but, for programs in general a decrease in on field performance means a corresponding decrease in eyes on the product and from that a decrease in ratings and the rates that can be charged for ads. Live sports is no doubt valuable but, with all the changes, and more coming, in how people consume live sports the linear TV contract model will shift as well. The Big Ten, the SEC, etc. may see future increases but, just like the NFL it is probably going to come from new partners(Amazon, etc.) rather than traditional networks and the increases will be in smaller increments. The NFL is the acknowledged leader and you can bet increases for other content providers on a relative percentage basis are unlikely to outperform the Shield.
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In response to this post by 33laszlo99)
Posted: 02/18/2022 at 11:23AM