Here's what's really different about that UNC deal...

(Disclaimer: I'm in over my head when it comes to NIL. Correct me if I'm wrong.)

Most of what I've read about NIL so far is that the athletes can market themselves, but cannot represent the school or the team when doing so. Dax Hollifield could say, "Hi, I'm Dax Hollifield," but he can't say, "Hi, I'm Virginia Tech linebacker Dax Hollifield" while sporting a VT shirt. Or so I had read.

The UNC deal is different: "The Tar Heels, who announced the arrangement on Tuesday, partnered with The Brandr Group to allow all athletes to profit from NIL in conjunction with UNC's official trademarks and logos."

More: "In theory, UNC fans will be able to buy a Sam Howell or Caleb Love jersey, and Howell and Love will see some cut from the sales. Point being, it's a big deal, and the fact that North Carolina is the first major school to engage with NIL this way will pay dividends on the recruiting trail."

In response to this post by 40ozDistrict

Posted: 07/23/2021 at 09:42AM

Idea for NIL to of more benefit to the VT's than the 'Bama's of the world -- HokieinATL07 07/23/2021 09:02AM

Apparently other schools doing something similiar. UNC with a group deal -- 40ozDistrict 07/23/2021 09:18AM

Here's what's really different about that UNC deal... -- Will Stewart

07/23/2021 09:42AM

I’m of average intelligence, but to me, -- GCHokieof91 07/23/2021 12:24PM

Exactly what they should do until someone makes them stop -- Wild Turkey 07/23/2021 1:22PM

Well we better keep with the Jones and quick ** -- Wild Turkey 07/23/2021 12:15PM

So potential to recruit better if you market school brand better... -- HokieinATL07 07/23/2021 11:26AM

UNC playing chess while we’re still learning how to play checkers ** -- Conan the Hokie 07/23/2021 11:26AM

I'm sure you are right, but I thought the group thing meant Howell & Love -- HokieDelNorte 07/23/2021 11:07AM

And their baby blue unc national brand mainly from basketball sells. Go -- 91HokieBob 07/23/2021 10:06AM

I think I saw where Michigan is doing the same type of thing. ** -- Femoyer Hokie 07/23/2021 09:55AM

Yep, that's what the article says. ** -- Will Stewart

07/23/2021 10:05AM

That seems like a no brainer. Why didn't VT think of that? ** -- Atlee Hokie 07/23/2021 09:52AM

VT never thinks of anything. They sit, watch, ponder, ponder, then react -- 40ozDistrict 07/23/2021 10:42AM

Hmmm, not really so... -- HOKIEGOBBLE 07/23/2021 12:07PM

Nova new campus. Yeah I recall the spike in recruiting and $$$. LOL, sorry ** -- 40ozDistrict 07/23/2021 1:14PM

Clearly...I failed to make my point clear -- HOKIEGOBBLE 07/23/2021 1:33PM

We don’t have the Michael Jordan brand -- Hokie1992 07/23/2021 10:04AM

It's not about the brand. -- Atlee Hokie 07/23/2021 10:22AM

There shouldn’t be anything to stop VT and every other school to set up -- Hokie1992 07/23/2021 10:54AM

If that's legal, VT needs to copy it. ** -- EDGEMAN 07/23/2021 09:47AM

Article basically says, if it works, others will copy. -- Will Stewart

07/23/2021 09:52AM

Frankly I'm not sure anything UNC does is legal, so... -- EDGEMAN 07/23/2021 10:02AM

Nobody's sure. Like Coach said in the podcast... the NCAA punted on this. -- Hokie CPA 07/23/2021 10:19AM

It seems like as long as UNC is okay with the license being used no problem ** -- NokieHokie 07/23/2021 09:57AM

Here's what's really different about that UNC deal...

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