The Hokie Way’s “Stone-by-Stone” Campaign Raised Over $700,000

The Hokie Way’s “Stone-by-Stone” fundraising campaign ended recently, and donors supported the campaign well beyond its original goal of raising $500,000 via $250k in donations and a $250k matching gift.

The Hokie Way Director of Operations Matthew Sams reported to Tech Sideline Thursday in an email that donations to the campaign totaled $473,623.83. With $250,000 of those funds matched by a generous donor, $723,623.83 was raised in support of Virginia Tech NIL and the Hokie Way’s local charitable partners.

The “Stone-by-Stone” campaign ran from Tuesday, November 28, through Sunday, December 31, 2023. The Hokie Way reported in an email to donors and supporters on Monday, January 1, that over $427,000 had been raised, but Sams told Tech Sideline, “After I sent the mass email out on Monday, about $47,000 more came via checks that arrived in Tuesday’s mail.” Hence the final total of over $473k.

The Hokie Way challenged Tech Sideline to raise $75,000 for the campaign and provided Tech Sideline with a coded donation form that attributed donations via the TSL web site to Tech Sideline. Here are the final numbers rounded up to the nearest dollar:

• Total drive: 769 donations, $473,624
• Tech Sideline portion: 513 donations, $109,908

So, donors via Tech Sideline comprised 513 of the 769 donations and approximately $110k of the $473k raised.

The Hokie Way’s previous campaign, “Countdown to Kickoff,” brought in $515,495 when it ran in August and September of 2023. That means that in the last five months, The Hokie Way has raised almost $1.24 million from Virginia Tech donors and matching gifts.

About The Hokie Way

The Hokie Way is an independent 501(c)(3), founded to facilitate the use of the Name, Image and Likeness (NIL) of Virginia Tech student-athletes to help promote charitable causes. For more information, visit thehokieway.org.

For Tech Sideline’s article archive on The Hokie Way, click here.