I was told I had to see it in 3D which probably played into me not liking it. I hate 3D. I enjoy the humor in most Marvel films but the humor in this one (Cumberbach's specifically) seemed forced and awkward. I also did not like the amazing Inception-style special effects. I did enjoy Thor in the post-credits scene. That's a beautiful man right there.

Perhaps it was a self-fulfilling thing; I saw the previews and thought "That does not look like a movie i will like," and it turned out to be a movie that I did not like.