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Roanokie

Joined: 10/07/1999 Posts: 3649
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CBS & Turner need to rework their deal


TBS was slated to carry the Final 4 in 2020, but covid cancelled of course. So going back to 2018 when TBS last carried the Final 4, TBS and TNT were in 90 million households. Now they are in 79 million households. The rating on Duke-UNC was strong, but the audience could have been a lot better with higher household distribution.

IMO, the Final 4 needs to shift back to CBS permanently to get more eyeballs on the product, but keep the opening two weekends on all four channels due to the amount of games airing at the same times.

(In response to this post by HokieJamie)

Link: Duke-UNC numbers


Posted: 04/04/2022 at 2:16PM


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Current Thread:
 
  PSA - If you have CBS Sports Network on your cable ... -- vt90 04/04/2022 1:27PM
  Giddy up ** -- ModerateHokie 04/04/2022 1:45PM
  I wonder if CBS would ever put some March Madness on that network -- mancunian 04/04/2022 1:33PM
  No cause turner is paying more -- HokieJamie 04/04/2022 2:05PM
  CBS & Turner need to rework their deal -- Roanokie 04/04/2022 2:16PM
  Watch out...CBS might move it to their streaming service...lol ** -- EDGEMAN 04/04/2022 3:48PM
  I thought CBS and Turner were under the same umbrella ** -- mancunian 04/04/2022 2:31PM
  Cord cutting ** -- HokieJamie 04/04/2022 2:22PM

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