Seems more and more like there really isn't significant $$$ out there for what NIL was initially sold to be, promoting for the Kroger, Shelor, Eastern Divide, TSL etc. But there is nothing at that level of commerce that I can see that can produce much more than 15% of every T shirt sold for the athlete. More and more it moves to fewer and fewer local type athletes and is focusing on more national type athletes getting attached much closer to the board rooms of the big apparel, brewing and other CFB advertisers. Either that or persons who have 10s of millions to throw around to their schools athletes.

I think for players like Aluma and Mutts to get anything much, it will take us, the VT fans to do an almost doubling of what is now Hokie Club donations are and that amount creating a NIL fund like our current scholarship fund.