I don't consider it wrong to funnel the money through a business or consider it buying a player. It's the rules of the game now. That is just a business getting people to invest in his marketing.

It will move from the local car dealer, which yes is what got SMU the death penalty and what tOsu has done for years (remember Maurice Clarrett?), to the programs that can find ways to create national branding programs. Year one Clemson's QB was on a national Dr Pepper commercial, selling that to a recruit is where the recruiting advantage comes from, not having him hawking used cars for Billy Bob's junkers on Main St.