China has started it, of course at first it is just about things like not paying your taxes or fines get you blacklisted from booking an airline ticket.

Of course it will never go further than that. Google and Amazon would never take all that data they collect about people and turn it from presenting ads to profiling your behavior and reporting that to a government agency. They'll never take things you say that are picked up by your phone and feed that into the system and use that information to ensure you are fed the "correct" information as defined by their partners in government. Naaah, they'll just stop at selling bikini's.