in football programs. Football is self-sustaining, financially speaking.

The cost of college has sky rocketed because of making student loans WAY too easy to get and because of massive administrative bloat. Universities have massive Residential Life, D&I, etc., services. Students live in dorms that look like 4-star hotels. It’s an arms race to attract students to the university resort.

Because students can get loans and are myopic, they don’t think about the cost. Because federal student aid is so readily available, universities are not incentivized to keep costs down.

There is a trillion dollar student loan debt bubble that will burst soon. Kids have debt and don’t even graduate or have a useless degree that does little to enhance their employability or earning potential.

There will be a schism that develops between these elite institutions and their hefty price tags and more practical training/education.