Its not the point. Most people don't have 100-150K sitting there for each of their 3 children to go to school. 300K is going to put a pretty big dent in most folks retirement. Sure they can tell the kids tough luck, no college for you. But is that what we have come down to now?
Average middle to middle upper class successful people in this country basically can't afford to send their kids to college. Meanwhile THE OSU has so much money laying around to spend that they throw it at more coaches and more toys for ball players. Awesome formula