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hokiehill1117

Joined: 09/03/2014 Posts: 3634
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What's this?

Ok - so i had to share this after making that comment..


this article talks about the impact of a PR nightmare like the one Corona is dealing with now. The most amusing anecdote about other brands dealing with similar issues is "ayds" which was an appetite suppressant candy. Their slogan was seriously," ayds helps you take off the weight and helps you keep it off."

Apparently part of the planned marketing slogan for Corona's hard seltzer line was going to be, "coming ashore soon..."

(In response to this post by hokiehill1117)

Link: Brand PR Nightmares


Posted: 03/06/2020 at 12:54PM


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Current Thread:
 
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  Ok - so i had to share this after making that comment.. -- hokiehill1117 03/06/2020 12:54PM
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