I worked for years for a professional sport team. When our marketing team sold naming rights or any other marketing deal, yes there were lots of perks involved. Tickets, special player appearances, a certain number of signs, club seats. etc. The company is paying for those types of things as a part of their deal. The bigger the deal, the more you get. Gillette certainly has tons of tickets, a suite, signage, etc. Probably a certain amount of autographed memorabilia each year as well.

It's completely different from making a corporate donation/gift. Corporate sponsors would often have a straight donation as a part of their overall deal, like buying X number of tickets to the team's charitable foundation's golf tournament, etc. But overall it is a business transaction with money being paid for certain in-kind deliverables.
[Post edited by BostonHokie2004 at 02/13/2017 3:59PM]