As a case in point, I had been soliciting my children and my "nephews," (who now play in the NFL) to begin contributing to the HC. They were all set to contribute, but with the advent of the new "premiums," they have declined. Their conversations with me said that "If that's the way they treat you and the other donors, then I won't give them anything."
This was the result of the "premiums" program, and some "less than professional" actions by a former senior member of the AthDept.