for the training, the academic support, the facilities, the players lounge, the S&C program, the technology, the education both in the classroom and the sports education (learning how to play), not to mention the classes, the room and board, the books, the ...

These bowls are not worthless as some sports people say. They bring money into programs that help the players. It isn't just the the coach or school are making money off the players. Every improvement in the program helps the players. They benefit from the money that goes into facilities, to training programs, to academic support, etc.