I agree with the pay to play and we all want a winning culture and team as we did from 95-2010. But here's the rub-- we're asked to contribute more and the ticket prices are raised, but we're not provided anything else directly (besides the new video boards). The Hokie club needs to provide add'l (besides the parking and seat locations based on levels) that would not cost much to those the hokie club when spread over 7 home games:

Examples:
1) Station a large tailgate with live bands/dj entertainment for all Hokie Club members near the stadium-- could easily be done on either the soccer or practice field-- various beverages and food provided depending on Hokie Club levels (think of VIP spots at festivals). Determine guest limits on members.
2) Bear with me on this-- Hokie Club members not going to the game...Free beverage or sandwich (depending on what can be arranged) for ALL Hokie Club members at an arranged restaurant or bar for all cities where an established Hokie Alumni association exists (minimum member number limits need to be set) for ALL Hokie Football games on TV. The Hokie Club would provide money to the local alumni association to pay for the freebies. The local alumni assoc is responsible for setting it up at a local establishment. I know this already exists to some pt, but alumni groups should use their 501c3 status and look to offset Hokie Club costs with sponsorships that could be obtained once foot traffic increases, the events become established, enticing, and become more routine for local members. Locally in Tampa the OSU alumni has a huge multi-sponsored keg party at a BW's with 100's attending every week. Think of what NOVA, Richmond, Va Beach, Charlotte could do?.
3) Gifts to contributors-- PEOPLE LOVE T-SHIRTS!! and they are cheap. Hokie t-shirts with your giving level somewhere on the shirt. Other enticements can easily be provided-- again, a sponsor could also attained to pay for the entire shirt printing cost. Koozies are good too. These should come annually.
4) Hokie Club raffles every week for 2-4 sets of 2 tickets on the SIDELINE to all members regardless of level.
5) Hokie Club raffle for 2 sets of 2 opportunities to do the HOKIE WALK with the team
6) More "like" raffles that give Hokie member some type of special experience-- I know there are probably a ton of other ideas like the 4 and 5 above.
Basically-- the Hokie Club needs to reciprocate by providing more experiences that make the members feel more of the CLUB/TEAM than just parking and location

(Note-- just providing some background, but I produce a large outdoor festival in Florida and understand the fan's desire for a community/fan experience as well as the sponsorship difficulties/opportunities)