Forgive me if it has been posted before. Older, younger, what % mix? That would help figure out who to target. Before we had a child, my wife and I along with our friends had season tickets and each donated around the silver level. 2 nights hotel, tickets, food, beer, etc. would easily run us well over $500 a pair conservatively for the weekend. That was in the 90's. Heck knows what it would be today. We do not have that disposable income now, and won't for a long time.
I agree with your points, especially when targeting recent alums (I think there used to be discounted tickets for recent grads), they hopefully have jobs, and have guilt free money to spend. I also agree that if we start winning, we will have no problem selling out Lane.