The value of winning is so high and the relative value of being caught is near zero. Chance of getting caught is next to nothing and penalties now are not even slaps on the wrist.

The age of the rise of VT football is over, the old dirty powers are back because the money and the NCAAs lack of enforcement have changed the rules again. Hopefully some day it will get so bad again like the 70s and 80s that real punishments will level the field again, but I think semi-pro teams are more likely.