You may want to isolate football only but especially for UNC, BB does bleed over a lot. How to recruit top of the nation recruits, including how much $$$ it takes has been well ingrained. How to defend yourself is openly on display.

They have one of the most valuable brands in all of college sports. The fact they aren't the one going head to head with Miami or a Cinderella, for the Coastal every year shows how much they have underperformed.