Those are Off-White x Jordan 1 collab shoes. For those out of the loop - some of the most currently sought after sneakers on the market. UNC is hooking up their athletes with those shoes. It’s a big deal.

The people I follow on social media are expressing the same sentiments. (I’m 25 and keep up with this stuff very closely). In a social media age where fashion is king, recruiting is taking a turn for what flashy stuff you can provide athletes.