From Last Dance, Episode V re Jordan & Nike
He wanted Adidas because that was the shoe he wore. His Mom and agent made him visit Nike. Nike agreed to $250k/yr and to make a signature shoe. Other big name players were getting about $100k/yr so his deal was off the charts. Nike hoped to have $3M in sales after 4 years. They ended up with $120M in year 1!
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Posted: 05/05/2020 at 8:53PM