Probably semantics -- to a certain extent, UL Hoops *is* their Athletic Department.

And whatever funny/creative accounting took place in the AD, I'm sure some of that took place in Hoops too.

---

When the downtown, riverfront arena was proposed, U of L was less than enthusiastic but ultimately, in secret, a contract was worked out. That 2008 deal has been widely hailed as a sweetheart deal for U of L. The university keeps 90 percent of the revenue from ticket sales for men’s games, 88 percent from premium suite sales, all of program and half of concession and gift shop sales, plus separate deals on signage, video board and sponsorship revenues.

In the first year at the Yum! arena, U of L’s men’s basketball revenues jumped from $25.9 million to $40.9 million, making it the wealthiest basketball program in the country. “It’s scandalous how much they are taking away,” Rep. Jim Wayne, D-Louisville, said when the bill came up in the House Appropriations and Revenue Committee.