Seems as though they're trying to eliminate Kickoffs (without 100% doing it).

Which is fine (I guess), but just do it -- instead of creating this limbo situation. As a fan, why do I want to watch Kickoffs which likely won't matter? Waste of 60 seconds. Hooray, Slye kicked it through the end-zone. Hooray, a touchback.........hooray, a fair catch.

As for bringing the ball out -- once it became 25-yard line, it became an "easy" decision. Run the scenario 750,000 times, and 25 is the smart play.

(once again, unless you've got game-breaker talent @ Returner -- David Wilson, CJ Spiller, Devin Hester, etc)