Introducing’s “Stick It In Ale”

Stick It In Ale is pleased to announce that a project we have been working on for months has come to fruition: We are proud to introduce our new “Stick It In” Ale!

While the name of this beer (and its tag line “This beer will get after ya!”) is meant to be funny, this project is not a joke or a spoof — this is real. The beer is brewed by Beltway Brewing Company in Sterling, Virginia, and is an easy-drinking blonde ale, 5.2% ABV (Alcohol by Volume), great for tailgating. To introduce it, we held a special Stick It In Ale launch party at Beltway Brewing on Friday, July 12, 2019.

Please note: our original run of 150+ cases of Stick It In Ale has sold out. For more information, see the Q&A below.

Q&A About Stick It In Ale

Why did you create this TechSideline Beer? Because it’s a fun thing that will draw people together.

What’s with the name? “Stick It In” pays humorous homage to the banned chant by the Marching Virginians, who when the Virginia Tech football offense would get close to the opponent’s end zone, would chant for the Hokies to “stick it in” the end zone. As for “This beer will get after ya!” we all know who might say that sort of thing. So we’re honoring two things at once.

When will Stick It In Ale be available? It was launched July 12, 2019.

Can I find Stick It In Ale in stores? Not yet. Now that the beer is launched, our next task is to work with a distributor to make it available in stores. We’ll keep you posted.

Where can I buy Stick It In Ale? For the time being, you will only be able to purchase it on site at Beltway Brewing Company in Sterling, VA (Google Maps link). Please call ahead (571-989-BREW) before going to pick some up, to make sure they have it in stock. As of July 18, they are sold out of the first batch.

How much does Stick It In Ale cost? It’s currently $50 for a 24-can case.  About $11 or $12 of that is profit.

What are you going to do with the profits? Profits from the sale of this beer will go towards supporting’s philanthropic endeavors.

Can I get Stick It In Ale in bottles? No, not at this time.

Who Came Up With the Name and Designed the Label? Clark Ruhland, of course!