2024 Tech Sideline Audience/Demographic Survey

We are gearing up for sponsorship sales for 2024, and it’s time to update our demographic survey, which was last conducted in 2015.

Your answers will help us make a better pitch to potential sponsors.

Please answer as many of the following question as you can. There are 15 of them.

If you don’t want to answer a question or can’t answer a question, just skip it.

Thank you! If you have questions, just email us or ask on the message boards.


Are you male or female?

  • Male (96%, 3,091 Votes)
  • Female (4%, 126 Votes)

Total Voters: 3,217

Loading ... Loading ...

What is Your Age?

  • 65 and over (36%, 1,174 Votes)
  • 55-64 (24%, 780 Votes)
  • 45-54 (23%, 731 Votes)
  • 35-44 (11%, 349 Votes)
  • 22-34 (5%, 170 Votes)
  • 18-21 (1%, 28 Votes)
  • 17 or younger (0%, 1 Votes)

Total Voters: 3,233

Loading ... Loading ...

Which of the following best describes your relationship status?

  • Married (or in a domestic partnership/civil union) (84%, 2,719 Votes)
  • Single (unmarried, including divorced) (13%, 428 Votes)
  • Widowed/widower (2%, 79 Votes)

Total Voters: 3,226

Loading ... Loading ...

Where do you live?

  • Virginia (60%, 1,937 Votes)
  • Other State (17%, 541 Votes)
  • North Carolina (11%, 349 Votes)
  • Georgia (3%, 106 Votes)
  • Maryland (3%, 101 Votes)
  • South Carolina (3%, 82 Votes)
  • Tennessee (2%, 60 Votes)
  • West Virginia (1%, 35 Votes)
  • Outside the US (1%, 24 Votes)
  • District of Columbia (DC) (0%, 16 Votes)

Total Voters: 3,251

Loading ... Loading ...

Do you live in Blacksburg or the immediate area (the New River Valley - NRV)?

  • No (89%, 2,835 Votes)
  • Yes (11%, 359 Votes)

Total Voters: 3,194

Loading ... Loading ...

What is the highest level of school you have completed or the highest degree you have received?

  • Bachelor's degree(s) (52%, 1,679 Votes)
  • Graduate degree(s) (39%, 1,276 Votes)
  • Some college but no degree (5%, 171 Votes)
  • Associate degree (2%, 72 Votes)
  • High school degree or equivalent (GED) (1%, 34 Votes)
  • Less than high school degree (0%, 1 Votes)

Total Voters: 3,233

Loading ... Loading ...

Will you be a full-time or part-time Virginia Tech student in 2024-25?

  • No (99%, 3,139 Votes)
  • Yes (1%, 31 Votes)

Total Voters: 3,170

Loading ... Loading ...

Are you a Virginia Tech graduate?

  • Yes (79%, 2,529 Votes)
  • No (21%, 669 Votes)

Total Voters: 3,198

Loading ... Loading ...

Which of the following best describes your employment status?

  • Employed full-time (40+ hrs/week) (59%, 1,901 Votes)
  • Retired (34%, 1,105 Votes)
  • Employed part-time (less than 40 hrs/week) (4%, 126 Votes)
  • Other (1%, 32 Votes)
  • Not employed, looking for work (1%, 30 Votes)
  • Not employed, NOT looking for work (1%, 21 Votes)

Total Voters: 3,215

Loading ... Loading ...

What was your approximate household income last year (2023)?

  • $200,000+ (37%, 1,172 Votes)
  • $100,000 to $149,999 (18%, 569 Votes)
  • $150,000 to $199,999 (17%, 536 Votes)
  • Prefer not to answer, or I don't know (11%, 357 Votes)
  • $75,000 to $99,999 (9%, 301 Votes)
  • $50,000 to $74,999 (5%, 168 Votes)
  • $25,000 to $49,999 (2%, 56 Votes)
  • $10,000 to $24,999 (1%, 16 Votes)
  • $0 to $9,999 (0%, 11 Votes)

Total Voters: 3,186

Loading ... Loading ...

Do you (or someone in your household) own your house (apartment, etc.) or do you rent?

  • Own (93%, 2,948 Votes)
  • Rent (6%, 187 Votes)
  • Other (1%, 37 Votes)

Total Voters: 3,172

Loading ... Loading ...

Which of the following goods/services do you think you will buy in the next year? Check all that apply.

  • Personal or family (not business) travel (28%, 2,504 Votes)
  • Insurance (home, car, boat, etc.) (12%, 1,063 Votes)
  • Furniture (12%, 1,040 Votes)
  • Appliances (11%, 949 Votes)
  • Home improvement contractor (11%, 939 Votes)
  • A car (new or used) (10%, 906 Votes)
  • Business travel (8%, 737 Votes)
  • A new home or apartment (3%, 237 Votes)
  • A new or different financial advisor (2%, 203 Votes)
  • A new or different bank (2%, 153 Votes)
  • Mortgage Banker (1%, 80 Votes)

Total Voters: 2,953

Loading ... Loading ...

Where do you purchase goods/merchandise (not services or food)?

  • Both (92%, 2,873 Votes)
  • Online or mail order only (6%, 187 Votes)
  • In stores only (2%, 68 Votes)

Total Voters: 3,128

Loading ... Loading ...

Are you a paid Tech Sideline subscriber (or free student subscriber)?

  • Yes (72%, 2,274 Votes)
  • No (26%, 828 Votes)
  • Not sure, or I don't know (1%, 37 Votes)

Total Voters: 3,139

Loading ... Loading ...

Would you be more likely to buy from a Tech Sideline sponsor?

  • Not sure, or it depends upon the situation (57%, 1,814 Votes)
  • Yes (37%, 1,169 Votes)
  • No (6%, 184 Votes)

Total Voters: 3,167

Loading ... Loading ...