Note: This article is sponsored content
Now through the end of 2022, The Hokie Way is matching all donations to their organization, up to $200,000 total. Whatever you contribute will be matched, dollar for dollar.
With this program, contributing to The Hokie Way carries four benefits: (1) your donation is tax deductible; (2) your donation is matched; (3) your donation supports charities aligned with The Hokie Way; and (4) your donation supports Virginia Tech NIL, helping the Hokies athletic programs to be competitive in the modern era of NIL (Name, Image, and Likeness).
Last Friday, Tech Sideline contributed $2,000 to The Hokie Way:
We just pulled the trigger on a $2,000 donation to @TheHokieWay, which will be matched in full, resulting in $4,000 going to Virginia Tech's NIL efforts.
Support Virginia Tech Athletics' NIL efforts by donating today. Need more information? Visit:https://t.co/6JFn2sNvhT pic.twitter.com/ypfTEevtSE
— Tech Sideline (@TechSideline) December 9, 2022
What is “The Hokie Way” and How Does it Support Virginia Tech NIL?
If you haven’t had a chance to read our Virginia Tech NIL Guide published this past Monday, be sure to click that link and check it out. Here’s the relevant passage about The Hokie Way, reprinted here in full:
From TheHokieWay.org web site: “The Hokie™ Way supports the active engagement of student-athletes in leveraging their Name, Image and Likeness to amplify the mission of charitable organizations as a way to give back to the community and encourage a new generation of VT athletes.”
THW is unique in that it is a 501(c)(3) non-profit organization, and contributions made to THW are tax deductible. THW partners with selected charities across the Commonwealth of Virginia that can benefit from VT student-athletes promotion of their charitable work and events. Athletes who receive NIL money raised by THW provide promotion of THW’s partnered charities.
THW is not a collective. THW does not directly sign athletes to contracts or set up NIL opportunities. In their words, “The Hokie Way contracts with one of the VT aligned collectives/sports agencies to develop a campaign and promotional materials for the charity. The contracted collective manages and oversees the campaign and ensures all deliverables are met by the team and/or specific student-athlete(s).”
THW has an impressive board consisting of distinguished Hokie alums, including Jim Petrine, Jim Pearman, Bridget Ryan Berman, Justin Robinson, Tyrod Taylor, and other individuals associated with Virginia Tech NIL collectives and athletics.
Visit TheHokieWay.org to learn more, and to donate click here.
Tech Sideline is Presented By: