Looks like they are going to put BAM in action for movies, MLB, and ESPN to compete with Netflix. I would imagine that the ACC and SEC Networks will be part of all of this too eventually. Watch ESPN is already a streaming service linked with providers, but I guess you will now be able to pay for it direct over the top.

As they have been saying, "He who has the content can try all kinds of different technology ways for distribution." It's the content that is worth something.