No, according to former CBS Sports President
The most important data point in favor of Big 12 expansion, said Neal Pilson, a media consultant and former CBS Sports president, is the massive rights extensions the Big Ten reportedly struck with Fox, ESPN and CBS, which would nearly triple that conference’s annual rights revenue (not including the Big Ten Network), to nearly a quarter of a billion dollars.
“A digital network the A.C.C. is talking about with ESPN — it’s a no-brainer, but it’s not a big revenue generator,” Pilson said Wednesday. “It’s added exposure. It looks good. It sounds good. But in terms of the real driver, which is revenue generation, I think the Big Ten is much more relevant.” [Post edited by Colonel Jessup at 07/21/2016 11:52AM]
|
(
In response to this post by chuckd4vt)
Link: http://mobile.nytimes.com/2016/07/21/sports/ncaafootball/big-12-conference-looks
Posted: 07/21/2016 at 11:52AM