Syndication package does not equal network
This "network" is nothing more than a collection of local affiliates, generally in the ACC foot print, which Raycom has contracted to carry ACC games. I actually work now producing a few TV shows for syndication. It in no way is indicative of a network. That's just a branding word they use to describe these collections of affiliates which have all agreed to carry this programming.
In short, the local affiliates of the old, traditional "free" networks - ABC, NBC, ABC, Fox, CW - all have dedicated time from the mothership network in NYC that they have to air, such as prime time, evening news, morning news shows, and sports time on weekend afternoons. All other time is left for the affiliates (WDBJ, WSLS, etc) to fill as they see fit for their audience. That's were syndication kicks in. These affiliates get programming offers all the time from syndicators like Raycom, or other entertainment groups. So the affiliates book Wheel of Fortune, some Sham-Wow! infomercial, show old re-runs, and so on. Many times on the weekends, the networks will "give" back time to the affiliates that they don't fill. That's where these ACC games get slotted. Being a CBS affiliate, WDBJ in Roanoke likely has no network programming required from CBS sports from 12:30-3:30 PM on these Saturdays, so they can show a syndicated game. Sometimes these affiliates pay a syndicator for the programming, but usually they just split the ad time. In either case for the ACC, Raycom is paying some minimal amount to the ACC for the right to distribute the games. [Post edited by Roanokie at 05/19/2016 3:05PM]
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In response to this post by tupton79)
Posted: 05/19/2016 at 3:05PM