It's purely anecdotal, but we've heard from a number of posters on TSL who are at this level and who choose to give far above the $500 maintenance level. But in making this a "have to" versus "want to" -- as was originally mentioned in this thread -- it may be a turn-off to those donors.

I think the past success elsewhere has shown that this will raise money, so that's not in doubt. I just question if they could have done more and been more "This is Home" about it.