Which is why the recent ratings figures are important. The networks know

who watches what/where and they invest accordingly.

The ACC is behind the SEC and B1G in football viewing interest. But the B1G just set the rate for the current market. It is the first deal since the cord cutting really became measurable. So there is no need to guess what the ACC media contract is worth and ESPN isn't getting out of the college sports broadcasting business. As Stech notes, NBC isn't either. ESPN isn't going to get a cut rate deal just because.

In response to this post by Tailgate Guru

Posted: 04/20/2016 at 08:30AM

ESPN needs to be a better partner to the ACC, after Big 10 rights deal reve -- goldendomer 04/19/2016 8:06PM

I'm not sure what compels ESPN to treat the ACC better -- Tailgate Guru 04/20/2016 12:03AM

But, ESPN is nourishing the accendancy of the SEC and trashing ACC. -- KnoxHokie 04/20/2016 11:54AM

NBC has the properties -- mrcaniac 04/20/2016 11:03AM

There is a Nielsen Television Thread Below you need to go review. -- HOO86 04/20/2016 12:22AM

Again, that only looks at the ten highest rated games -- Colonel Jessup 04/20/2016 08:18AM

Yes. By all means. -- HOO86 04/20/2016 08:29AM

Basketball means squat -- Tailgate Guru 04/20/2016 01:22AM

The Gap might be 10-20%. It sure ain't double. ** -- HOO86 04/20/2016 08:26AM

Even 10% is a pretty big gap when the pie is divided 5 ways ** -- Tailgate Guru 04/20/2016 09:31AM

Blasphemy ** -- FlyFishingHokie 04/20/2016 07:32AM

Good article...things are setting up nicely. ** -- Stech 04/19/2016 8:25PM

This is getting laughable now. ** -- chuckd4vt 04/20/2016 01:32AM

I agree...there will be plenty of smiles when the deal is done. ** -- Stech 04/20/2016 12:32PM

What? Maybe ESPN has no money to spend. And- -- KnoxHokie 04/19/2016 11:23PM

ESPN has money to spend. They didn't on this deal. ** -- HOO86 04/20/2016 12:23AM

Stech, I respect you man but this looks terrible for the ACC -- ColumbusHokie 04/19/2016 10:35PM

If ESPN had spent their money on the B1G, then the ACC would need -- Stech 04/19/2016 10:55PM

Either way you slice it, if the ACC goes to NBC we are -- goldendomer 04/20/2016 2:48PM

Agree. Anyone moving to NBC is likely to help ND ** -- reestuart 04/20/2016 7:13PM

I really hope this all breaks the ACCs way -- 244oshag 04/20/2016 07:23AM

Thanks for the response. ** -- ColumbusHokie 04/20/2016 06:03AM

All due respect, the SEC and B1G are not just regional -- Tailgate Guru 04/20/2016 12:09AM

Which is why the recent ratings figures are important. The networks know -- daveinop 04/20/2016 08:30AM

They do pull numbers in other areas, but not enough in the networks eyes to -- Stech 04/20/2016 07:45AM

Ohio State and Alabama are 18 telecasts combined. -- HOO86 04/20/2016 12:17AM

Remove OSU and Bama and you have: -- Tailgate Guru 04/20/2016 01:38AM

Would also put NW in the "irrevelant" category too. -- EDGEMAN 04/20/2016 08:58AM

I agree with you that the NW of old is in the "irrelevant" category. -- VTHokie2000 04/20/2016 9:16PM

I don't think there is any question about that. Now maybe they can. ** -- HOO86 04/19/2016 8:19PM

Which is why the recent ratings figures are important. The networks know

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