A brilliant move, but I'm not sure I'd call that marketing.

Marketing is about communication and creating the perception of value (esp. WRT your competition) in the eyes of your customer. Buying up all the pump dispensers was more about creating a barrier to entry for his competitors.

An effective strategy, if you have the capital to pull it off.

In response to this post by Burruss Writer

Posted: 03/24/2016 at 10:05AM

Cleverest marketing move by a company? -- HokieDan95 03/24/2016 08:52AM

Sweatheart of the month -- Monk of McBride 03/24/2016 12:25PM

National Lampoon with a great cover in 1973 -- Late 80s Hokie 03/24/2016 12:03PM

Heard an urban legend of a Girl Scout who setup a booth -- Tafkam Hokie 03/24/2016 10:25AM

This is true, brilliant and funny (who's got the munchies?) ** -- swordsman1 03/24/2016 1:15PM

I liked Maple Donuts. -- MontyPythokie 03/24/2016 09:54AM

Apple ipod..."10,000 songs in your hand"- they had 90% market share -- HokiePHX 03/24/2016 09:48AM

SoftSoap -- Burruss Writer 03/24/2016 09:12AM

Missing some important parts -- Hokie madman 03/24/2016 11:22AM

A brilliant move, but I'm not sure I'd call that marketing. -- Tafkam Hokie 03/24/2016 10:05AM

It was a part of his marketing strategy. -- Hokie madman 03/24/2016 11:26AM

This was my first thought as well, however... -- Burruss Writer 03/24/2016 10:52AM

Carl's, Jr. Hardee's . . . -- RhinoVT 03/24/2016 09:12AM

A brilliant move, but I'm not sure I'd call that marketing.

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