It is the point of the matter. Be transparent in your fees. Do you pay a sales tax on your season tickets bought through the VT ticket office? No, you don't. Purchasing the Bristol tickets through the same ticket office would lead one to believe that they would have been treated the same. $12.65 doesn't sound like much. But when you budget/save for these expenses, $12.65 x 7 puts the budget out of whack.