The Big 12 looks less at markets than visibility or strength of brand

From all I have read and heard, the Big 12 focuses less on how large the local television market is and more on how visible the program is, i.e., how well it draws on a regional and national basis.

This is why the Big 12 preferred WVU to Louisville, and preferred Louisville to Cincinnati, and so on. The Big 12 doesn't ignore markets but they look at things more like the SEC. In other words, they perceived WVU was a much stronger brand than, say, UCF, even though UCF is in the middle of a big city in a growing state. They took TCU because TCU had become a strong brand, not because it was situated in Fort Worth --- Texas and Oklahoma, among others, already deliver the Dallas-Fort Worth market.

[Post edited by Tailgate Guru at 01/29/2016 4:59PM]

In response to this post by Old Line Hokie

Posted: 01/29/2016 at 4:56PM

Boren on Texas and LHN -- goldendomer 01/28/2016 2:43PM

LHN is the cancer for the BIG12 and will have to be rolled into a -- manassashoo 01/29/2016 10:28AM

Tulsa World video and transcript of Boren talking about Big XII. -- HOO86 01/29/2016 01:51AM

Pretty obvious he wants BYU -- goldendomer 01/29/2016 10:05AM

BYU would fit just fine in the Big XII. Issue is distance to WVU. -- HOO86 01/29/2016 11:39AM

Basically same distance from Norman to either Morgantown or Provo ** -- Tailgate Guru 01/29/2016 4:51PM

Yes. That's why OU is ok with it. I'm thinking Morgantown to Provo. -- HOO86 01/29/2016 5:59PM

They should add BYU, Colorado State, Cincy & Houston ** -- ren_hoek 01/29/2016 12:10PM

Surprised that Big 12 seldom mentions UCF or USF... -- Old Line Hokie 01/29/2016 1:30PM

The Big 12 looks less at markets than visibility or strength of brand -- Tailgate Guru 01/29/2016 4:56PM

If the Big XII (or Big XIV since the conference owns the copyrights) -- VTHokie2000 01/29/2016 12:31PM

The 4 i suggested makes a B12 network more palatable -- ren_hoek 01/29/2016 1:38PM

Wonder if that would be enough pressure on the LHN? -- FrederickHokie 01/30/2016 11:16AM

More quotes -- goldendomer 01/28/2016 3:10PM

Re: Boren on Texas and LHN -- goldendomer 01/28/2016 2:55PM

He's a great politician..."we're going to have a stable Big 12 wi -- daveinop 01/28/2016 3:20PM

He mentions the LHN indirectly. It must be a problem for other B12 schools. -- FrederickHokie 01/29/2016 08:53AM

Bowlsby's "boulder in the road" to a B12 network, the LHN -- FrederickHokie 01/29/2016 09:54AM

Boren, by being the team player, is forcing Texas into the open. -- daveinop 01/29/2016 4:44PM

Wonder what the timeline is for this to play out? -- FrederickHokie 01/30/2016 11:09AM

No idea. but -- daveinop 01/30/2016 1:25PM

The Big 12 looks less at markets than visibility or strength of brand

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