The lower tier bowl games are a yawn for most and their one game. JMU is
getting on TV game after after game after game each year over the last 10 years. It's impacted the quantity and quality of students applying there, Where 80-90% of the money is, not sports.
The point would be if Coastal and Liberty were playing in a playoff for several games and a National Championship multiple years they would be getting much more exposure than some bowl game that is almost meaningless to the overwhelming majority of the population.