Reputation but figured he was well liked. Although, I always thought it was a shame that someone with his money would but his name a shoe that was so hyped the prices were astronomical. I realize it’s called capitalism but I would’ve preferred he had put some kind of limit on the original asking price so kids would not be getting beaten up & robbed of their shoes or worse. It felt like he using his reputation to take advantage of poor people that had no business paying for shoes that expensive.