Maybe you need to think little more. It's Been a Business since Coaching Salaries are Millions of Dollars, TV Market deals, Dorms, bigger stadiums, ticket cost for games, Play-offs for TV market. And Please Don't Forget fans paying for Scholarships. Dern Big Business , just ask Nike or any other sports wear company. List goes ON and the burden is on Fans pocket book too. If a players wants in the Portal, Great, Then Pay for your last Semester of School Or Move On. Real Simple..