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Conference Realignment Board

mrcaniac

Joined: 11/27/12 Posts: 432
Likes: 96

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The buzzword everyone hates, Synergy


The ACC would get priority on the primetime ABC game from Disney because of the partnership in the network and the entire rights package.

An example outside of sports but within Disney. The show "Marvel's Agents of Shield" has been on for 5 or 6 seasons IIRC. It is an expensive show to produce (over $5M) an episode, and it doesn't get really good ratings to justify an expensive show continuing on. But, it does, and the reason why is that it takes place in the Marvel Universe. The main Marvel characters Hulk, Iron Man, and Thor don't appear in the show, but some of the 7th and 8th characters from those movies do. In essence, the show serves as a promotional tool for the Marvel movies. So, Disney spends roughly $150M from September to May on what amounts to advertising for the Marvel Universe.

Everyone is happy. Disney gets to promote year round one of its biggest franchises, Marvel gets licensing fees for a series based off of characters created for the show, and the fans get more comic book "based" content to watch.

That's how this works with Disney and the ACC. Everybody wins. Disney gets a big event to broadcast on a Saturday night on ABC in which they promote subscribing to the ACC Network but also promote upcoming ACC Network events. The ACC gets a primetime event to showcase its football teams, and the fans get a "free game" they can watch at home.

Another way to look at it is that Disney is giving their biggest supplier a bonus as a way of saying thank you.

(In response to this post by VTHokie2000)

Posted: 01/18/2019 at 1:58PM


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Current Thread:
 
  BIG 12 title game dumped by FOX -- SoCloseHokie 01/16/2019 09:14AM
  What it means is -- Millpoint 01/19/2019 10:20AM
  That is all it means -- M-I-C 01/21/2019 11:16AM
  It might be all the gleeful Big 12 posts about the ACC breaking up? -- TerryD 01/21/2019 2:12PM
  I guess I missed that -- M-I-C 01/21/2019 5:31PM
  You lost me on a couple points -- EDGEMAN 01/22/2019 08:37AM
  The Big 12 was in partial membership talks with Notre Dame -- TerryD 01/22/2019 11:57AM
  And so? -- M-I-C 01/22/2019 4:36PM
  ACC is using ND as much as they using ACC. ** -- SoCloseHokie 01/23/2019 09:59AM
  Every AD is loving it -- mrcaniac 01/23/2019 11:37AM
  Big 12 folks hate that both sides like the ACC/ND deal -- TerryD 01/23/2019 11:41AM
  & it eats them alive. ** -- reestuart 01/24/2019 1:37PM
  That is OK. I was born/raised 25 miles from WVU. -- TerryD 01/22/2019 6:30PM
  More -- TerryD 01/22/2019 12:00PM
  Lots of links but just one more -- TerryD 01/22/2019 12:02PM
  So glad it worked out the way it did -- Millpoint 01/22/2019 12:31PM
  The Dude is a dud -- Millpoint 01/21/2019 3:01PM
  I believe -- Millpoint 01/21/2019 1:45PM
  Going to disagree with you here, R least about the stability of the Big12 -- dayooper 01/21/2019 1:05PM
  The value of the ESPN package -- M-I-C 01/21/2019 2:08PM
  Nobody is leaving the ACC until 2036 -- mrcaniac 01/21/2019 9:28PM
  There took a lot of "stars to align" for MDU to leave for the B1X -- EDGEMAN 01/22/2019 08:51AM
  Penn State almost left the B1G for the ACC? -- Millpoint 01/22/2019 09:43AM
  That's what made the B1X so mad at the ACC... -- EDGEMAN 01/22/2019 10:21AM
  I'd like to see info on PSU leaving B1G... -- Millpoint 01/22/2019 10:44AM
  Ask and you shall receive -- VTHokie2000 01/22/2019 11:21AM
  Thanks for posting -- Millpoint 01/22/2019 12:15PM
  Maybe. Maybe not. -- VTHokie2000 01/22/2019 12:17PM
  Right there. -- M-I-C 01/22/2019 4:38PM
  Yep something is going on -- Mercury 01/18/2019 07:29AM
  Wvu is interesting..... -- SoCloseHokie 01/18/2019 07:39AM
  Their cheese will be hanging in the wind if the B12 implodes. -- EDGEMAN 01/18/2019 08:22AM
  Last paragraph is a shame since WV & ND would be great geographically. ** -- IB4TECH 01/21/2019 5:02PM
  My humble opinion, WVU's fate is in the hands of ND. -- EDGEMAN 01/22/2019 08:45AM
  see the Atlantic Coast (Conf) in Oklahoma and Iowa? global warming. lol ** -- HtownHokie 01/21/2019 1:46PM
  Notre Dame has said they will join the ACC if it’s their only path to NC. -- Stech 01/18/2019 9:33PM
  Lets keep pushing in that direction! ** -- EDGEMAN 01/19/2019 11:48AM
  WVU may have to look to the AAC ** -- TerryD 01/18/2019 11:08AM
  That's death of their program ** -- SoCloseHokie 01/18/2019 11:08PM
  I know you’d love this -- Millpoint 01/19/2019 06:14AM
  Not really ** -- SoCloseHokie 01/19/2019 10:46AM
  Three Facts -- Millpoint 01/18/2019 8:20PM
  Yep. ** -- goldendomer 01/19/2019 09:31AM
  100% correct ** -- CrystalCoveHokie 01/19/2019 12:19AM
  West Virginia will land in either the ACC or SEC when the P4 happens. ** -- Stech 01/18/2019 9:36PM
  That would be interesting - going back to what’s left of the old Big East -- RJHokie 01/18/2019 11:29AM
  You got to wonder if Holgerson saw this ** -- SoCloseHokie 01/18/2019 08:43AM
  Holgy -- Millpoint 01/19/2019 08:05AM
  I think he was on thin ice with the boosters... -- Mr. Touchdown 01/18/2019 10:39AM
  His problems were many... -- M-I-C 01/18/2019 5:37PM
  The article in Sports Business Journal thinks it's relating to time slots. -- HOO86 01/16/2019 10:53AM
  This is why ACC Network is so important -- Mercury 01/17/2019 07:48AM
  Wonder if WWE has anything to do with this -- mrcaniac 01/16/2019 2:46PM
  Doesn't ESPN also have the rights to C-USA and Sun Belt title games too? ** -- VTHokie2000 01/16/2019 12:43PM
  Championship networks and times -- mrcaniac 01/16/2019 2:53PM
  I could see the AAC CCG get bumped to noon ABC -- VTHokie2000 01/16/2019 2:57PM
  Disney won't do that -- mrcaniac 01/16/2019 3:13PM
  Which games would generate more ratings? -- VTHokie2000 01/17/2019 2:56PM
  Advertsising was sold in the spring for the game -- mrcaniac 01/17/2019 3:23PM
  I don't disagree that Disney has a vested interest in the ACCN -- VTHokie2000 01/17/2019 3:28PM
  On the list of who Disney wants to be happy -- mrcaniac 01/17/2019 10:01PM
  I don't disagree with the pecking order -- VTHokie2000 01/17/2019 10:23PM
  The buzzword everyone hates, Synergy -- mrcaniac 01/18/2019 1:58PM
  We will never agree on this and that is fine -- VTHokie2000 01/18/2019 2:11PM
  Also acc is a strategic. Partner -- Mercury 01/16/2019 5:02PM
  Probably for ESPN2 and ESPNU or at noon. -- HOO86 01/16/2019 1:24PM
  I think 1 or both games were played at noon this past season -- VTHokie2000 01/16/2019 1:36PM
  C-USA is on CBSSN -- mrcaniac 01/16/2019 2:55PM
  FWIW the 2017 C-USA CCG on ESPN2 and the 2016 CCG on ESPN -- VTHokie2000 01/16/2019 3:06PM
  New Contract -- mrcaniac 01/16/2019 3:21PM
  Even newer contract -- mrcaniac 01/16/2019 3:26PM

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