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The buzzword everyone hates, Synergy

The ACC would get priority on the primetime ABC game from Disney because of the partnership in the network and the entire rights package.

An example outside of sports but within Disney. The show "Marvel's Agents of Shield" has been on for 5 or 6 seasons IIRC. It is an expensive show to produce (over $5M) an episode, and it doesn't get really good ratings to justify an expensive show continuing on. But, it does, and the reason why is that it takes place in the Marvel Universe. The main Marvel characters Hulk, Iron Man, and Thor don't appear in the show, but some of the 7th and 8th characters from those movies do. In essence, the show serves as a promotional tool for the Marvel movies. So, Disney spends roughly $150M from September to May on what amounts to advertising for the Marvel Universe.

Everyone is happy. Disney gets to promote year round one of its biggest franchises, Marvel gets licensing fees for a series based off of characters created for the show, and the fans get more comic book "based" content to watch.

That's how this works with Disney and the ACC. Everybody wins. Disney gets a big event to broadcast on a Saturday night on ABC in which they promote subscribing to the ACC Network but also promote upcoming ACC Network events. The ACC gets a primetime event to showcase its football teams, and the fans get a "free game" they can watch at home.

Another way to look at it is that Disney is giving their biggest supplier a bonus as a way of saying thank you.

In response to this post by VTHokie2000

Posted: 01/18/2019 at 1:58PM

BIG 12 title game dumped by FOX -- SoCloseHokie 01/16/2019 09:14AM

What it means is -- Millpoint 01/19/2019 10:20AM

That is all it means -- M-I-C 01/21/2019 11:16AM

It might be all the gleeful Big 12 posts about the ACC breaking up? -- TerryD 01/21/2019 2:12PM

I guess I missed that -- M-I-C 01/21/2019 5:31PM

You lost me on a couple points -- EDGEMAN 01/22/2019 08:37AM

The Big 12 was in partial membership talks with Notre Dame -- TerryD 01/22/2019 11:57AM

And so? -- M-I-C 01/22/2019 4:36PM

ACC is using ND as much as they using ACC. ** -- SoCloseHokie 01/23/2019 09:59AM

Every AD is loving it -- mrcaniac 01/23/2019 11:37AM

Big 12 folks hate that both sides like the ACC/ND deal -- TerryD 01/23/2019 11:41AM

& it eats them alive. ** -- reestuart 01/24/2019 1:37PM

That is OK. I was born/raised 25 miles from WVU. -- TerryD 01/22/2019 6:30PM

More -- TerryD 01/22/2019 12:00PM

Lots of links but just one more -- TerryD 01/22/2019 12:02PM

So glad it worked out the way it did -- Millpoint 01/22/2019 12:31PM

Me too. The heavily private school and East Coast ACC is a better fit -- TerryD 01/22/2019 3:05PM

The Dude is a dud -- Millpoint 01/21/2019 3:01PM

I believe -- Millpoint 01/21/2019 1:45PM

Going to disagree with you here, R least about the stability of the Big12 -- dayooper 01/21/2019 1:05PM

The value of the ESPN package -- M-I-C 01/21/2019 2:08PM

Nobody is leaving the ACC until 2036 -- mrcaniac 01/21/2019 9:28PM

There took a lot of "stars to align" for MDU to leave for the B1X -- EDGEMAN 01/22/2019 08:51AM

Penn State almost left the B1G for the ACC? -- Millpoint 01/22/2019 09:43AM

That's what made the B1X so mad at the ACC... -- EDGEMAN 01/22/2019 10:21AM

I'd like to see info on PSU leaving B1G... -- Millpoint 01/22/2019 10:44AM

Ask and you shall receive -- VTHokie2000 01/22/2019 11:21AM

Thanks for posting -- Millpoint 01/22/2019 12:15PM

Maybe. Maybe not. -- VTHokie2000 01/22/2019 12:17PM

Right there. -- M-I-C 01/22/2019 4:38PM

Yep something is going on -- Mercury 01/18/2019 07:29AM

Wvu is interesting..... -- SoCloseHokie 01/18/2019 07:39AM

Their cheese will be hanging in the wind if the B12 implodes. -- EDGEMAN 01/18/2019 08:22AM

Last paragraph is a shame since WV & ND would be great geographically. ** -- IB4TECH 01/21/2019 5:02PM

My humble opinion, WVU's fate is in the hands of ND. -- EDGEMAN 01/22/2019 08:45AM

see the Atlantic Coast (Conf) in Oklahoma and Iowa? global warming. lol ** -- HtownHokie 01/21/2019 1:46PM

Notre Dame has said they will join the ACC if it’s their only path to NC. -- Stech 01/18/2019 9:33PM

Lets keep pushing in that direction! ** -- EDGEMAN 01/19/2019 11:48AM

WVU may have to look to the AAC ** -- TerryD 01/18/2019 11:08AM

That's death of their program ** -- SoCloseHokie 01/18/2019 11:08PM

I know you’d love this -- Millpoint 01/19/2019 06:14AM

Not really ** -- SoCloseHokie 01/19/2019 10:46AM

Three Facts -- Millpoint 01/18/2019 8:20PM

Yep. ** -- goldendomer 01/19/2019 09:31AM

100% correct ** -- CrystalCoveHokie 01/19/2019 12:19AM

West Virginia will land in either the ACC or SEC when the P4 happens. ** -- Stech 01/18/2019 9:36PM

ACC isn't making any moves until ND joins. Book it! -- EDGEMAN 01/19/2019 11:50AM

Nearest point of change is what happens to the Big 12-2. ** -- Stech 01/19/2019 6:37PM

That would be interesting - going back to what’s left of the old Big East -- RJHokie 01/18/2019 11:29AM

You got to wonder if Holgerson saw this ** -- SoCloseHokie 01/18/2019 08:43AM

Holgy -- Millpoint 01/19/2019 08:05AM

I think he was on thin ice with the boosters... -- Mr. Touchdown 01/18/2019 10:39AM

His problems were many... -- M-I-C 01/18/2019 5:37PM

The items in your last sentence, if true, will probably surface in Houston -- RJHokie 01/18/2019 5:40PM

The article in Sports Business Journal thinks it's relating to time slots. -- HOO86 01/16/2019 10:53AM

This is why ACC Network is so important -- Mercury 01/17/2019 07:48AM

Wonder if WWE has anything to do with this -- mrcaniac 01/16/2019 2:46PM

Doesn't ESPN also have the rights to C-USA and Sun Belt title games too? ** -- VTHokie2000 01/16/2019 12:43PM

Championship networks and times -- mrcaniac 01/16/2019 2:53PM

I could see the AAC CCG get bumped to noon ABC -- VTHokie2000 01/16/2019 2:57PM

Disney won't do that -- mrcaniac 01/16/2019 3:13PM

Which games would generate more ratings? -- VTHokie2000 01/17/2019 2:56PM

Advertsising was sold in the spring for the game -- mrcaniac 01/17/2019 3:23PM

I don't disagree that Disney has a vested interest in the ACCN -- VTHokie2000 01/17/2019 3:28PM

On the list of who Disney wants to be happy -- mrcaniac 01/17/2019 10:01PM

I don't disagree with the pecking order -- VTHokie2000 01/17/2019 10:23PM

The buzzword everyone hates, Synergy -- mrcaniac 01/18/2019 1:58PM

We will never agree on this and that is fine -- VTHokie2000 01/18/2019 2:11PM

Also acc is a strategic. Partner -- Mercury 01/16/2019 5:02PM

Probably for ESPN2 and ESPNU or at noon. -- HOO86 01/16/2019 1:24PM

I think 1 or both games were played at noon this past season -- VTHokie2000 01/16/2019 1:36PM

C-USA is on CBSSN -- mrcaniac 01/16/2019 2:55PM

FWIW the 2017 C-USA CCG on ESPN2 and the 2016 CCG on ESPN -- VTHokie2000 01/16/2019 3:06PM

New Contract -- mrcaniac 01/16/2019 3:21PM

Even newer contract -- mrcaniac 01/16/2019 3:26PM

The buzzword everyone hates, Synergy

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