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PAC12 has hired PR firm to repair broken brand

Every time Larry Scott makes a move, it's a head scratcher. What changes the brand is winning in football and men's basketball. Apparently the PAC12 had a horrible December in men's basketball.

The article says that they are considering selling 10% equity in their media rights, which is the network. But it needs to be from a company that can command distribution. Their shortfall is subscribers, not some temporary cash infusion. Larry Scott's approach is not turning out to be the right one. I don't know if a PR firm can fix this.

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Posted: 01/02/2019 at 8:44PM

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Current Thread:

PAC12 has hired PR firm to repair broken brand -- HOO86 01/02/2019 8:44PM

There are at least 3 or 4 times a football season that I want to watch... -- Gobbler-100 01/14/2019 2:52PM

Winning isn't enough - they need the right kind of wins. -- Mr. Touchdown 01/03/2019 3:18PM

Not even winning will do it... -- M-I-C 01/07/2019 2:43PM

I'd say back in the TV dark ages, basketball did pay the bills. -- Atlee Hokie 01/08/2019 05:30AM

Need to play games earlier -- mrcaniac 01/05/2019 4:02PM

If they played earlier, I probably wouldn’t watch as many games -- EDGEMAN 01/06/2019 08:02AM

Neither would I -- mrcaniac 01/05/2019 7:46PM

I and a couple of buddies are amongst the few that watch Pac-12 games. -- Atlee Hokie 01/03/2019 11:19PM

Yeah, I watch some P12. ** -- reestuart 01/04/2019 11:39AM

I watch a lot of Pac-12 games too -- EDGEMAN 01/04/2019 08:35AM

Should have hired a social media influencer. Maybe a Kardashian. ** -- reestuart 01/03/2019 08:58AM