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Conference Realignment Board


Joined: 12/12/02 Posts: 21115
Likes: 1411

PAC12 has hired PR firm to repair broken brand

Every time Larry Scott makes a move, it's a head scratcher. What changes the brand is winning in football and men's basketball. Apparently the PAC12 had a horrible December in men's basketball.

The article says that they are considering selling 10% equity in their media rights, which is the network. But it needs to be from a company that can command distribution. Their shortfall is subscribers, not some temporary cash infusion. Larry Scott's approach is not turning out to be the right one. I don't know if a PR firm can fix this.

Link: link

Posted: 01/02/2019 at 8:44PM


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Current Thread:
PAC12 has hired PR firm to repair broken brand -- HOO86 01/02/2019 8:44PM
  Winning isn't enough - they need the right kind of wins. -- Mr. Touchdown 01/03/2019 3:18PM
  Not even winning will do it... -- M-I-C 01/07/2019 2:43PM
  Need to play games earlier -- mrcaniac 01/05/2019 4:02PM
  Neither would I -- mrcaniac 01/05/2019 7:46PM
  Yeah, I watch some P12. ** -- reestuart 01/04/2019 11:39AM
  I watch a lot of Pac-12 games too -- EDGEMAN 01/04/2019 08:35AM

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