If you really want to grow the market for your product, you don't just focus on such a limited base. Develop interest in the whole field. Thats what makes CFB so interesting and the entire country will eat that up over time. Instead its the "blue bloods" because those will get the most views here and now TODAY.
Its like nascar focusing too much on the Earnhardts. Look what happened there.
Golf too much on Tiger. Look what happened there.