The simple and direct reason why the ACC is behind the curve isn't a lack of innovation (though that doesn't help). The real reason is that random fans don't tune into college football to watch NC State, Georgia Tech, Pittsburgh, Boston College, etc. They tune in for the Penn States, Michigans, Ohio States, Nebraskas, etc. They tune in for the Alabamas, Auburns, LSU's, Georgias, Tennessees, Floridas.