Because the Michigan ticket was going to have a face value of greater than $165 like the ND game will this year.

I wouldn't pay more than $40 for a ticket to see a team that has won 12 games over the last 3 years.

That's what Michigan took from us, lots and lots of money. That's just the face value on tickets, Michigan on your home schedule drives season ticket sales like ND did this year. It's hard to calculate it directly, but the "Michigan Premium" on tickets was probably $5M, maybe up to $6.5M in direct revenue and maybe $10M when considering increased gear/concession sales, economic development for the Town of Blacksburg and increased exposure for the school on GameDay or the like.

You don't replace Michigan with UNLV. There are only about 15 schools in the country that fit that role.
[Post edited by st_andrew at 05/22/2018 4:07PM]