Revenue from football ticket sales goes to VT. Revenue from basketball ticket sales goes to VT. Baseball ticket revenue wouldn't be any different, for any reason.

But I agree, the $10 is worth it. From the interview with Whit that ran last week:

TSL: Do you think you underpriced the (baseball stadium) tables? I almost bought one.

WB: Probably. But baseball is not a revenue generator that way. We really were flying a little bit blind. The suites were $12,500 and the tables were $1,000. We were trying to do right and make it affordable. We didn’t want to turn people off by going too high.

Will here again: The statement "baseball is not a revenue generator that way" tells you how Whit views baseball. He wants to get people in the stands, not try to make a bucket of money (that said, VT's ticket prices are similar to the rest of the conference -- he's speaking specifically about luxury suites and the reserved tables on the right field line).