Is it important to have a good looking uniform and helmet design? What should your team's football helmet reflect to fans and opponents? Should we care?
Branding- we've always been concerned about our VT logo design, use of the word Hokies, and how we look to the public and the appearance of our stadium, field, and university. Now this.
Our brand is suffering over the use of a cartoon character on our helmet. I can't believe that the day before a game with our rival that I'm posting this about our freaking uniform.
How can we put a HokieBird on our helmet? (At least use the Fierce looking, fighting gobbler instead, if you want to be cute)
I've edited my post because a friend of mine said I was overreacting. Maybe it's not that bad after all?