we told you about some upcoming “pilot” sponsor campaigns that will
help us sign long-term sponsorship deals that will shape the future of our web
site, its success, and our ability to improve the site for you. You’ll recall
that we need your help to make these pilot campaigns succeed. Get your game face
on, because it’s time. “Enter Sandman” is playing. Lock and load.
First up is Lowe’s Home Improvement. Lowe’s is running a very cool NCAA Final Four “Cut Down The Nets” promotion that provides every
Lowe’s customer, from March 1 – April 10, 2007, the opportunity to win a
trip for you and three guests for five days and four nights to the 2008 NCAA
Men’s Final Four.
Our job is to promote awareness of this exciting opportunity by driving
people to the web page Lowe’s has set up that provides all the details on how
you can participate. When it comes to showing support for Lowe’s
introductory sponsorship of TSL, this one is a lay-up. All you have to do
is click any of the Lowe’s banners, skyscrapers, message board promos (the
posts at the top of our boards) and/or links on the sponsor’s page for
Or, to make it really easy, you can just click the Lowe’s logo in this
There’s another way we can get feedback to Lowe’s and convince them of the power of our community. You can tell them in your own words how much you
value the investment they are making in TechSideline.com. If you’ve got a
Lowe’s story, feedback or commentary about Lowe’s Home Improvement, or just a simple “thanks,” email it to us at by clicking
here and we’ll put the emails together and pass them on to Lowe’s.
Thanks for your help on this one, and there’s more coming later, so be alert
for what’s next. — Will